Reduce startup time10/13/2023 ![]() This, and practical experience goes to show how important it is to reduce the video startup time to deliver a great streaming experience. Sitaraman, IMC ’12: Proceedings of the 2012 Internet Measurement Conference, November 2012, Pages 211–224. Video stream quality impacts viewer behavior: inferring causality using quasi-experimental designs, S. Finally, we show that a viewer who experienced failure is 2.32% less likely to revisit the same site within a week than a similar viewer who did not experience a failure. ![]() Further, we show that a moderate amount of interruptions can decrease the average play time of a viewer by a significant amount. We show that viewers start to abandon a video if it takes more than 2 seconds to start up, with each incremental delay of 1 second resulting in a 5.8% increase in the abandonment rate. Any delay in showing the next video will frustrate the user leading to poor reviews and drop-offs.Ī research article from researchers at Akamai and the University of Massachusetts published in 2012 summarized the following – Video Startup Time or Startup Delay or Join Time is defined as the time taken for the first frame of video to be displayed ( or for the video to be displayed) after a user clicks the “play” button on the UI due to auto-start or auto-play.įor UGC content (Facebook Reels or YouTube Shorts), there is an expectation that the video should start immediately when the user scrolls to the next content. It ruins the video streaming experience and often leads to drop-offs and revenue loss. ![]() However, one of the most frustrating problems video streamers face in OTT is startup delay or latency. With the rise of OTT streaming services like Netflix, Amazon Prime, and Hulu, we can now watch our favorite movies and TV shows anytime, anywhere.
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